Suppose Nike Didn’t Lie

Ideas need space. In 2019, I had the idea of creating a space to share my thoughts and curate works from friends and collaborators. Indeed, everything begins with an idea, but ideas need more than space to take shape.

Ideas need discipline. I folded “curated by SAH” five times. Once in 2020, during a period of uncertainty. Twice more in 2021, when I was professionally burned out. Again in the fall of 2022, when my body gave out, and I became ill. And finally, in 2023, when my mind fractured. Each time, it drifted further into the land of All The Things I Said I Would Do…And Didn’t. Yes, ideas need discipline, but they also need tenacity. 

So I picked it back up. But when I did, I got lost in the minutiae of perfections and aesthetics, and the idea began to stall. A friend recently encouraged me to “always start even if you’re not ready”. So here is where I’m currently: whether ideas need space to grow, discipline to master, or tenacity to push forward, the most important thing they need is the freedom to begin.

- SAH